Peter A Bell posted: " It is approaching 32 years since businesses everywhere were given a vivid demonstration of that most abiding maxim, 'Don't mess with the brand!'. In April 1991, the CEO of multi-billion pound jewellery shop chain, Ratners Group, stood in front of an audi" Peter A Bell
If you cheer anything with a Yes sticker on it then pretty soon somebody is going to start putting Yes stickers on whatever it is they want you to cheer.
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