Hollywood, CA - Watch parties are being held across the U.S. and Canada for the groundbreaking new film, Ending Real Fur, which aims to achieve a global ban on fur farms and end any use of fur in fashion.
With many European nations having already banned fur farming, with most top designers and brands having sworn off fur, this issue has hit a tipping point. Nevertheless, it's estimated that, globally, 100 million animals are still dying for fur yearly. This is what Making the Cut host Tim Gunn is determined to stop once and for all.
"I was so disarmed by how tiny a mink is and how many of these things go into making a coat," explains Gunn in the film Ending Real Fur. The style icon and TV host shares a heartbreaking experience he had when visiting a fox fur farm, saying, "The fox experience just did me in. In fact, I'll be honest, I went back to my hotel and wept."
With so many fur-free fabric options on the market, Gunn encourages fashion designers and consumers to go faux or go home! "Anyone who wants a fur-like garment can go to faux sources," explains Gunn. "You've got to ask the potent moral and ethical questions on this topic, what's the right thing to do? I really believe it is an entirely unnecessary waste of lives."
In this film, you'll also meet the man who could end fur farming in Canada. Jewelry magnate Taimoor Choudhry's transformation from a conspicuous consumer of luxury goods to a passionate anti-fur activist starts when he asks a simple question: Who am I wearing? It turns out his fur trim is from a dog. Being a dog lover, this upends his world and propels him on a journey that finds him going undercover, and even wearing a wire, to a fur market. He ultimately ends up convincing a lawmaker to write a bill to ban fur farming in Canada. This documentary's goal is to make that proposed legislation the law of the land in Canada and, ultimately, in nations around the world.
Along with Choudhry and Gunn, Arch Enemy lead vocalist Alissa White-Gluz appears in the film as an anti-fur protester along with many leaders in the animal rights world, from PETA's Ingrid Newkirk to Chris DeRose of Last Chance for Animals.
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