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Kingston Creative offers free social media management course for creatives

by petchary

Kingston Creative continues to forge ahead, always looking for and developing new opportunities for Jamaican creatives. There's not much time to register for this FREE opportunity, but here's more from KC:

Since the onset of the COVID-19 pandemic in March 2020, many artists and creatives have pivoted to digital markets to stand out from the crowd and keep their businesses afloat.

E-commerce platforms, digital marketing, technology tools, and, now, non-refundable tokens (NFTs) are being heavily discussed in the creative community. As the digital world becomes more influential in business practices, how will creatives successfully adapt?

Staying relevant online, choosing the right social media platforms and technology tools for business, and effectively reaching customers to make money are some of the many challenges creatives face online.

Under a joint initiative with IDB Lab and HEART/NSTA Trust, we will be offering a number of free courses aimed at upgrading the business and digital skills of 1500 creative entrepreneurs in three years.

The latest is a Social Media Management Certification Course, aimed at training creatives to better manage their social media presence. It runs for five weeks (starting December 6, 2021 and ending January 19, 2022) and will provide participants who successfully complete the assessment offered by HEART/NSTA Trust a certification as a Social Media Marketing Agent.

The course is being facilitated by Kadia Francis of Digital Disruption Agency, an organization known for its understanding of relevant and cutting edge social media techniques.

Moreover, Kingston Creative has officially become a charity! And, of course (since today was "Giving Tuesday") fundraising is of the essence. Here is another press release from them, explaining. They have a new partnership with American Friends of Jamaica, a great little organisation...

Kingston Creative Gains Charity Designation

After establishing itself as an avenue of support for creatives, Kingston Creative was approved by the Charities Authority, Department of Cooperative and Friendly Societies (DCFS) to officially operate as a charity as of November 4, 2021.

Official charity status benefits its faithful donors like Red Stripe, CB Facey, Dennis Shipping and others as, now, project support will reward them with traditional charity donation benefits. Section 13(1)(q) of the income tax act states that there is an allowable deduction of the amount or value of a donation to a registered charitable organization (however, the allowable deduction shall not exceed five per cent (5%) of the statutory income of the organisation).

Caron Chung, President, American Friends of Jamaica

Kingston Creative has also launched a Diaspora Giving campaign, and for their overseas donors, there is a tax benefit available through a new partnership with the American Friends of Jamaica, a 501(c)3 organisation. Caron Chung, president of the AFJ said "We are really pleased to put our full support behind Kingston Creative as they work to support Jamaican artists and transform Downtown Kingston into an Art District." This partnership could not have come at a better time, as the United States celebrates the "National Day of Giving"or "Giving Tuesday" on November 30th 2021.

The campaign is an effort to secure funds for Kingston Creative's future projects slated for 2022, primarily the large-scale Paint The City mural project in Water Lane. Executive Director, Andrea Dempster-Chung, says "We are so excited about the new charity designation and the partnership with AFJ as this brings even more value to our donors. We hope that everyone will visit our website (www.kingstoncreative.org) and support our efforts to develop Downtown Kingston into the creative and cultural force we know it can become."